Fashion Industry in Hong Kong Trade and Industry Department Marketing & Promotion

Enhancing Capability >> Marketing & Promotion

Marketing and Promotion

Marketing and promotion needs more than placing an ad in a local newspaper. It requires thorough planning. What is your budget? What is your target market? Who are your prospective customers? Which media could hit them directly? How do you want them to think about your products? These are the questions you need to take into account to spend your marketing dollars wisely for optimal results. The following are some proven effective channels to promote fashion products:

Funding for Marketing & Promotion

Professional Services Development Assistance Scheme (PSDAS)
PSDAS, administered by the Commerce and Economic Development Bureau, is to provide financial support for projects which aim at increasing the competitiveness of Hong Kong's professional service sector as a whole, or of individual sectors, in external markets including the Mainland market. In addition, projects aiming at enhancing the standard of professional services in Hong Kong are also eligible. Examples are conducting seminars, conferences, training courses, research studies and promotional events such as exhibitions.

SME Export Marketing Fund (EMF)

The EMF, administered by the Trade and Industry Department, aims at helping SMEs* expand their businesses through participation in export promotion activities.

*	"SMEs" are defined as any manufacturing businesses which employ fewer than 100 persons in Hong Kong or any non-manufacturing businesses which employ fewer than 50 persons in Hong Kong.

Last revision date: 19 March 2010