Fashion Industry in Hong Kong Trade and Industry Department Marketing & Promotion

Enhancing Capability >> Marketing & Promotion

Marketing and Promotion

Marketing and promotion needs more than placing an ad in a local newspaper. It requires thorough planning. What is your budget? What is your target market? Who are your prospective customers? Which media could hit them directly? How do you want them to think about your products? These are the questions you need to take into account to spend your marketing dollars wisely for optimal results. The following are some proven effective channels to promote fashion products:

Upcoming Fashion Shows and Exhibitions

Please note that information contained in the following event calendars is complied by the Trade and Industry Department on the basis of information provided by event organizers and other public sources for the public's general reference only. The Trade and Industry Department does not intend to approve such events or solicit participation therein, and can accept no responsibility for the accuracy or completeness of such information or for loss or damage caused by any use thereof. Users are strongly advised to contact the respective event organizers for details and updates on the events.

		Worldwide shows

		Local shows

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Last revision date: 05 January 2007