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Home Print image Enhancing Capability >> Marketing & Promotion
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Enhancing Capability
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Marketing and Promotion

Marketing and promotion needs more than placing an ad in a local newspaper. It requires thorough planning. What is your budget? What is your target market? Who are your prospective customers? Which media could hit them directly? How do you want them to think about your products? These are the questions you need to take into account to spend your marketing dollars wisely for optimal results. The following are some proven effective channels to promote fashion products:

Fashion Shows Advertisements Award Scheme Funding for marketing & promotion  
 

Award scheme

Hong Kong Awards for Industries

The Hong Kong Awards for Industries recognises and encourages outstanding achievements and performance excellence of enterprises in both the manufacturing and services sectors.  It is established through the rationalisation and merging of the former Hong Kong Awards for Industry and Hong Kong Awards for Services.

There are seven award categories under the Awards Scheme, viz. Consumer Product Design, Machinery and Equipment Design, Customer Service, Environmental Performance, Innovation and Creativity, Productivity and Quality and Technological Achievement.  For details, please visit http://www.hkindustryaward.org/.
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Last revision date: 19 March 2010
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