Fashion Industry in Hong Kong
Trade and Industry Department
The Government of the Hong Kong Special Administrative Region
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Marketing and Promotion

Marketing and promotion needs more than placing an ad in a local newspaper. It requires thorough planning. What is your budget? What is your target market? Who are your prospective customers? Which media could hit them directly? How do you want them to think about your products? These are the questions you need to take into account to spend your marketing dollars wisely for optimal results. The following are some proven effective channels to promote fashion products:

Fashion Shows Advertisements Award Scheme Funding for marketing & promotion  
 

Advertisements

Some advertising options provided by the local supporting agencies:

Hong Kong Productivity Council

Hong Kong Product On-line, developed by HKPC, allows traders to promote their products through e-marketing. With its e-shop programme, suppliers can build "e-shops" where customers can have access to the company profiles and 3D product catalogues, and transactions can be conducted on the Internet.

HKPC also publishes a series of four annual directories in Chinese and English and posts on the Internet. You can put on the directories comprehensive and up-to-date information on your company, including such key data as company background, contact information, ownership, employment size, eMail & web-site, business nature, products and services.

Hong Kong Trade Development Council

Since the publication of the first Hong Kong Enterprise, the flagship product magazine of TDC, in 1967, TDC has been producing various magazines to feature global market trends and showcase the best of Hong Kong. With comprehensive information on a wide range of merchandise, these magazines, together with online Sourcing Guide, become important sourcing tools for buyers around the world. For advertising details of the following fashion-related magazines and Sourcing Guide, please follow the hyperlinks:

  Hong Kong Enterprise  
  Hong Kong Apparel  
  Hong Kong Footwear  
  Hong Kong Leather Goods & Bags  
  Hong Kong Fabrics & Accessories  
  Hong Kong Optical  
  Hong Kong Watches & Clocks  
  Sourcing Guide  
  Style Hong Kong  

If you would like to introduce here an advertising channel that suits the needs of fashion traders, please contact us.

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Last revision date: 19 March 2010

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